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    <loc>https://www.jannamcdougall.com/testimonials</loc>
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    <lastmod>2021-04-15</lastmod>
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  <url>
    <loc>https://www.jannamcdougall.com/about</loc>
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    <priority>0.75</priority>
    <lastmod>2022-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3c8d70f8cffa6356e54358/1583181412592-4BX1VF41YEE1N8MY3TLN/IMG_2737.jpg</image:loc>
      <image:title>About - Hi there. I’m Janna.</image:title>
      <image:caption>I work with clients to develop future strategies, explore data to create meaning, and beautifully tell their stories … when the results matter to creating a world we want to live in. I’ve helped big + small organizations identify their big ideas and build the plans to bring those ideas to life. I’ve worked to advance girls’ and women’s rights, education, health, economic empowerment and safety.  I’ve built strategies to grow profitability in football, baseball and basketball apparel + equipment businesses.  And I’ve explored ways to create space for a diversity of ideas and perspectives in big companies + small.    That might sound unusual. It is - and I like it.  Because what do you find at the intersection of different ways of being, thinking and seeing the world?  The potential for magic.</image:caption>
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  <url>
    <loc>https://www.jannamcdougall.com/image-credits</loc>
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    <lastmod>2020-03-02</lastmod>
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      <image:title>image credits</image:title>
      <image:caption>Photo by bantersnaps on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3c8d70f8cffa6356e54358/1582237897184-FG799E7GMA2XJ5AVOM1K/thomas-serer-QUr0R1VZPNw-unsplash.jpg</image:loc>
      <image:title>image credits</image:title>
      <image:caption>Photo by Thomas Serer on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3c8d70f8cffa6356e54358/1582237321364-KBXVQ6GJEKQ5AQ37H2Y6/nguyen-khanh-ly-liiusuaISP0-unsplash.jpg</image:loc>
      <image:title>image credits</image:title>
      <image:caption>Photo by Nguyen Khanh Ly on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3c8d70f8cffa6356e54358/1582237945323-Z9HK8H8JV6BHH1EGJCW3/jeffrey-f-lin-MslmIpjnCBQ-unsplash.jpg</image:loc>
      <image:title>image credits</image:title>
      <image:caption>Photo by Jeffrey F Lin on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3c8d70f8cffa6356e54358/1582321311633-JFEPFXCSWCGPOLW14527/chelsea-ferenando-WJRZNL7rDF8-unsplash.jpg</image:loc>
      <image:title>image credits</image:title>
      <image:caption>Photo by chelsea ferenando on Unsplash</image:caption>
    </image:image>
    <image:image>
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      <image:title>image credits</image:title>
      <image:caption>Photo by Arisa Chattasa on Unsplash</image:caption>
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    <image:image>
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      <image:title>image credits</image:title>
      <image:caption>Photo by Margaret Jacobsen</image:caption>
    </image:image>
    <image:image>
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      <image:title>image credits</image:title>
      <image:caption>Photo by Loïc Fürhoff on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3c8d70f8cffa6356e54358/1582322205796-0USZH395U1SFKQHRCYUQ/oziel-gomez-mRZ62RUaqpw-unsplash.jpg</image:loc>
      <image:title>image credits</image:title>
      <image:caption>Photo by Oziel Gómez on Unsplash</image:caption>
    </image:image>
    <image:image>
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      <image:title>image credits</image:title>
      <image:caption>Photo by Jessica Pamp on Unsplash</image:caption>
    </image:image>
    <image:image>
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      <image:title>image credits</image:title>
      <image:caption>Photo by Sam Balye on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3c8d70f8cffa6356e54358/1583182097571-QWR4SH2F93RFKD09ZEIY/charu-chaturvedi-o9CQk3UnGM8-unsplash.jpg</image:loc>
      <image:title>image credits</image:title>
      <image:caption>Photo by Charu Chaturvedi on Unsplash</image:caption>
    </image:image>
    <image:image>
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      <image:title>image credits</image:title>
      <image:caption>Photo by Hennie Stander on Unsplash</image:caption>
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    <image:image>
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      <image:title>image credits</image:title>
      <image:caption>Photo by Jerome Kline</image:caption>
    </image:image>
    <image:image>
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      <image:title>image credits</image:title>
      <image:caption>Photo by Himanshu Singh Gurjar on Unsplash</image:caption>
    </image:image>
    <image:image>
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      <image:title>image credits</image:title>
      <image:caption>Photo by Nadia Diboun</image:caption>
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    <image:image>
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      <image:title>image credits</image:title>
      <image:caption>Photo by Agto Nugroho on Unsplash</image:caption>
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    <image:image>
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      <image:title>image credits</image:title>
      <image:caption>Photo by Sunrise Photos on Unsplash</image:caption>
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    <image:image>
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      <image:title>image credits</image:title>
      <image:caption>Photo by Marvin Meyer on Unsplash</image:caption>
    </image:image>
    <image:image>
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      <image:title>image credits</image:title>
      <image:caption>Photo by Mathieu Chassara on Unsplash</image:caption>
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  <url>
    <loc>https://www.jannamcdougall.com/work</loc>
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    <priority>1.0</priority>
    <lastmod>2020-09-03</lastmod>
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  <url>
    <loc>https://www.jannamcdougall.com/work/academic-research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-03-02</lastmod>
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      <image:title>Work - Academic Research</image:title>
      <image:caption>Image credit: Arisa Chattasa on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jannamcdougall.com/work/nf-comms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-05</lastmod>
  </url>
  <url>
    <loc>https://www.jannamcdougall.com/work/opinion-research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-03-09</lastmod>
  </url>
  <url>
    <loc>https://www.jannamcdougall.com/work/brew-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-05</lastmod>
  </url>
  <url>
    <loc>https://www.jannamcdougall.com/work/girls-empowerment-portfolio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-03-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3c8d70f8cffa6356e54358/1581628151581-UG7FU83J3CNB2VY9XIQS/P1000684.jpg</image:loc>
      <image:title>Work - Empowering girls</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3c8d70f8cffa6356e54358/1582225507524-B4Z9SLXEDZEGTACHS4AD/Screen+Shot+2020-02-20+at+11.02.34+AM.png</image:loc>
      <image:title>Work - Empowering girls</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3c8d70f8cffa6356e54358/1581628689266-IUEH4GCMVQYOJ0JT9S1D/Screen+Shot+2020-02-12+at+5.32.00+PM.png</image:loc>
      <image:title>Work - Empowering girls</image:title>
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  </url>
  <url>
    <loc>https://www.jannamcdougall.com/work/service-menu</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-12</lastmod>
  </url>
  <url>
    <loc>https://www.jannamcdougall.com/work/market-research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-13</lastmod>
  </url>
  <url>
    <loc>https://www.jannamcdougall.com/work/partnershipstrategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3c8d70f8cffa6356e54358/1581630926411-RWXR8A922V1GI93CS7O9/bantersnaps-9o8YdYGTT64-unsplash.jpg</image:loc>
      <image:title>Work - Partnership Strategy</image:title>
      <image:caption>Image credit: bantersnaps on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3c8d70f8cffa6356e54358/1581630606465-9NIB4UN5GNSJ6SNB6J6U/nguyen-khanh-ly-liiusuaISP0-unsplash.jpg</image:loc>
      <image:title>Work - Partnership Strategy</image:title>
      <image:caption>Image credit: Nguyen Khanh Ly on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jannamcdougall.com/work/apparel-strat</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3c8d70f8cffa6356e54358/1582160367152-GR0W9KBTMZF6M73JN3MG/mathieu-chassara-47KbIvcklh8-unsplash.jpg</image:loc>
      <image:title>Work - Apparel Strategy</image:title>
      <image:caption>Photo by Mathieu Chassara on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3c8d70f8cffa6356e54358/1582233961758-ZU0HSF5XUEPDNTFP99G8/IMG_2784.jpg</image:loc>
      <image:title>Work - Apparel Strategy - For the pros</image:title>
      <image:caption>I led and supported strategy development to help our teams figure out what type of product to use to outfit our professional, Olympic, college and high school athletes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3c8d70f8cffa6356e54358/1582224408363-6GK7PK2LMY4UJL6UR6Q5/jeffrey-f-lin-MslmIpjnCBQ-unsplash.jpg</image:loc>
      <image:title>Work - Apparel Strategy - For your feet</image:title>
      <image:caption>I helped set up a new team to create Nike’s Socks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3c8d70f8cffa6356e54358/1581544283460-2G7L11WKKLZP7PZTJNXI/chelsea-ferenando-WJRZNL7rDF8-unsplash.jpg</image:loc>
      <image:title>Work - Apparel Strategy - For your sport</image:title>
      <image:caption>I worked with company leaders to decide how Nike could best deliver its equipment products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3c8d70f8cffa6356e54358/1581544928063-N7MXPKM3G7IRT1B2H9G8/IMG_7869.jpg</image:loc>
      <image:title>Work - Apparel Strategy - For the consumer</image:title>
      <image:caption>I helped bring a new way of naming + branding apparel to the market.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3c8d70f8cffa6356e54358/1582160006253-NTQPR1ORZGBYTAF3XG09/agto-nugroho-1mnXGDl3iRY-unsplash.jpg</image:loc>
      <image:title>Work - Apparel Strategy - For product creation</image:title>
      <image:caption>I worked with our Product Creation teams to help them write + deliver their vision.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3c8d70f8cffa6356e54358/1582137079966-78AW9SAE3AJD02I6A2KA/marvin-meyer-SYTO3xs06fU-unsplash.jpg</image:loc>
      <image:title>Work - Apparel Strategy - For the organization</image:title>
      <image:caption>And, I helped figure out the organizational structures that would best deliver key strategies.</image:caption>
    </image:image>
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